Information Visualization
Whatever it is, the way you tell your story can make all the difference.
Keywords: Adobe Suite, Trend Spotting, Trend Analysis, Field Research, Graphic Design, Historical Analysis, Copywriting, Prototyping
Trendspotting in Chelsea
This project sought to explore emerging trends in the Meatpacking District of Manhattan through an homage to Bill Cunningham. Beginning with photographing over 200 women’s outfits on the street, the results were filed into Adobe Bridge to identify a clothing trend. The result? Animal print is back. Research began to identify why the trend is back, as historically trends tend to repeat themselves in conjunction with the political climate. With this information, the task was to create an informative two-page spread in Paper magazine with infographics and visuals representing the research and history of animal print among women. The final iteration became an iconic story about female empowerment resurfacing on the streets of Manhattan and beyond, all encompassed by a special quote from fashion legend Christian Dior in his 1954 Little Dictionary of Fashion, “if you are fair and sweet - don’t wear it”
The design process.
Making a spread look native to Paper Magazine was the first challenge. This first iteration is representative of the initial vision to ensure the look and feel of the magazine. Next, the challenge was to incorporate the information of the most popular prints, the map of Meatpacking, and the most popular clothing items worn in animal print in a fun and digestible way, as well as write out the piece that would be attractive to consumers.
The final outcome.
Using Adobe Illustrator and Photoshop, the final form encompassed all of the aspects that needed to be hit. Using the image of Taraji P Henson as a figure for female empowerment and creating harmony between the text and other visuals on the page allowed the spread to be informative, beautifully designed, and native to Paper Magazine. Not only this, but the layout, font, and sizing of the magazine was taken into consideration and applied to the print out that fit perfectly into a physical copy.
This vs. That
This project tested the skills needed to compare products side by side using Adobe Illustrator. After careful deliberation, two makeup products with similar target markets and celebrity figures behind the brand at slightly different price points were compared. Without showing partiality to either, the ultimate goal is to allow the audience to discern which product is preferred by them. Through ethnographic study, secondary research, and much digging, the final incorporated four forms of qualitative research and four forms of quantitative research to compare the benefits of each eye liner:
Huda Beauty vs Fenty.
The design process.
After collecting the research, the next step was to plan out the design of the infographic. This skeleton image shows the layout intended to give a sense of the overall journey a consumer should have while trying to understand the information. The final step before incorporating the information was to create a style guide so no information is lost while telling the visual stories of both brands. Combining the two would lead to a visually appealing and informative comparison of the eyeliners.
the final outcome.
Through the use of Adobe Illustrator and Photoshop the final iteration came to fruition with as much information that could fit. With the eyeliners side by side and the color stories of each brand clearly marked, the viewer has the ability to directly compare two seemingly similar products in a fun and visually pleasing infographic.